cosmetic surgeon

Social media marketing lures people to Florida's lucrative cosmetic surgery scene with the promise of cheap Brazilian butt lifts. Researchers, patient advocates and surgeon groups say the risks are generally not understood by prospective patients.

The rule limits surgeons to performing three of the procedures a day and requires that they use ultrasound. The procedures, more technically called gluteal fat grafting, involve injecting fat to enlarge or reshape patients’ buttocks.