international tourism

The Visit Florida tourism-marketing agency reported an 18.3% increase in international tourists compared to 2022.

With the state drawing record numbers of tourists from other parts of the country as the industry rebounds from the COVID-19 pandemic, Visit Florida President and CEO Dana Young received an 8.6% pay boost.

The coronavirus pandemic has brought Florida’s tourism industry almost to a halt. But the agency in charge of marketing the state is making a pitch to visitors near and far.