When Justin Elliot was just a kid, he started working as a piano technician. He says he got tired of looking at the same old boring black pianos, so we he got older, he started his own piano company, Resinno.
Forget about trying to ask him what kind of wood he uses in his piano design, that's a trade secret. But he will tell you that traditional pianos "ground" the sound into the ground, and the secret to his piano's success is in the legs.
And while those legs look like they are molded out of plastic, it's all wood.
Famous pianists like Dick Hyman, who plays like his hands are floating on air have played Elliot's pianos. Hyman is known for scoring many of Woody Allen's films.
Elliot's Grand Rossa piano takes its name from the Ferrari 1957 Testa Rossa race car. He says he's always been inspired by Ferrari.
And you can see Elliot's Grand Rossa piano until August 21st at Ferrari of Tampa Bay.