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Making Sense of Impact Measures

The process of producing news stories can be complicated.  And after all the research, interviewing, writing and editing is done and a piece is sent out into the world; newsrooms don’t always know how their work is being received.  A new tool called NewsLynx helps journalists measure the impact of their stories in the “real world”.  We talk with The Poynter Institute’s Kelly McBride about the tool and how it works.

After more than 40 years learning and helping others understand more about so many aspects of our world and living in it, I still love making connections between national news stories and our community. It's exciting when I can find a thread between a national program or greater premise and what is happening at the local or personal level. This has been true whether I’ve spun the novelty tunes of Raymond Scott or Wilmoth Houdini from a tiny outpost in a Vermont field, or shared the voices of incarcerated women about what it’s like to be behind bars on Mother’s Day with the entire state of New Hampshire.
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