There's nothing like a little celebrity gloss to fire up the ratings of any news story. So when Sean Penn made headlines for his role in the interview - and eventual capture of Joaquin Guzman, also known as "El Chapo," probably the biggest drug lord in the world - it set off ripples throughout the news world.
But what really made members of the media all atwitter was his comments about the profession to Charlie Rose of 60 Minutes:
"When you get the story that every journalist in the world wants, there's a lot of green-eyed monsters who are going to come and give you a kiss," Penn told Rose. "When journalists - who want to say that I'm not a journalist - well, I want to see the license that says that they're a journalist."
Kelly McBride of The Poynter Institute for Media Studies says this has raised eyebrows - once again - over what's going on at Rolling Stone magazine, particularly in light of their handling of a story on campus rape.