advertising

A new study finds online shoppers click on digital ads with curvy call-to-action buttons at a higher rate than those with straight-edged designs.

A federal judge in Florida refused to dismiss a class action lawsuit that claims Burger King’s ads overstate the amount of meat in its Whopper and other sandwiches. But Burger King is far from the only one.

For the fourth time since last September, the University of South Florida has renamed one of its schools after receiving a gift of at least ten million…

It's yet another multimillion dollar donation and corresponding name change for a University of South Florida school. But this one's a little bit…

Spirit Airlines is known for a lot of things: Low fares, fees for virtually everything, and even its rate of complaints. But the airline also gets its name out there with snappy and sometimes raunchy ads.

Seems like the name 1-800-Ask-Gary is everywhere: On TV commercials, on the radio, on the sides of buses...But here's one place that no longer bears the…

Priorities USA, the superPAC backing President Obama's re-election, has unveiled a new ad — timed to coincide with the London Olympics — that pokes fun at Mitt Romney's overseas business ties.

Have you ever seen an advertisement that you just know is wrong, you realize the moment you’re watching it, you’re being lied to? You know, like the…

Feel like you’re barraged with political ads every time you turn on the TV? That’s because you are.According to this map in the Washington Post, Tampa is…