Dipayan Biswas

The study found using digital platforms makes people more impulsive and think less about the long-term consequences of their choices.

A new study finds online shoppers click on digital ads with curvy call-to-action buttons at a higher rate than those with straight-edged designs.

If you want to enjoy the food you're eating more, a sensory marketing expert from the University of South Florida suggests you have a seat.Unless it's…

If your New Year's resolution is cutting down on sweets and other foods that aren't good for you – you may want to follow your nose.Dipayan Biswas is a…

If you've ever dined out and wondered why you chose a cheeseburger over the salad, the choice may not have entirely been your own -- you might have been…